Our Story

How It All Started

Health has never been more important than it was in 2020, when the world faced the challenges of the COVID-19 pandemic. During that time, I found myself falling sick often and searching for quality supplements to support my well-being. Yet in Singapore, everything I came across was either too expensive or felt too risky to buy online.

I realized I wasn’t the only one. Families everywhere wanted trustworthy products to protect their loved ones, but struggled with affordability and reliability. That’s when I decided to take matters into my own hands — sourcing directly from trusted suppliers across many countries, removing unnecessary middlemen, and ensuring that what reached families was safe, authentic, and fairly priced.

From that vision, Baebear was born. What began as a small initiative to make supplements accessible has grown into a trusted destination for health and wellness. Today, we offer a wide selection of global brands, including Swisse, Blackmores, and Nature’s Way, alongside our own line of household and mother-and-baby products, all crafted with safety, quality, and practicality in mind.

"We believe in creating products that not only meet your needs but exceed your expectations in every way."
— Founder & CEO

Our Mission

Our mission is simple: to make health and wellness practical, safe, and affordable for all. No inflated markups, no empty promises — only genuine products from reliable sources, with guidance to help you choose what’s right for yourself and your loved ones.

Looking Forward

I’m deeply grateful for the community that has grown with us, and for every family that trusts Baebear to be part of their health journey. Every order, every message, and every recommendation keeps us moving forward with purpose.

Together, let’s make staying healthy simple, accessible, and worry-free.

With love,

Baebear